USER

USER is a statement. If everything on the web already calls you “user”, then own it. Minimal signal, maximum presence. Black and white. Loud and simple.

We turn generic UI language into identity. Buttons, fields and prompts speak in one word. Every interaction reflects it back: USER.

No avatar required. The typographic block is the brand. Headlines punch through white space. The crowd becomes the name.

repeat until it feels like a name.